About
Purpose of the game
The TKN Game is designed to create a unique brand experience for players while fostering a connection with the Tao Kae Noi brand, Asia's leading seaweed snack company. By playing the game, players gain insights into the entire process of seaweed production, from harvesting to selling, while having fun. This interactive experience helps attract younger audiences and builds lasting brand loyalty.
Promotional Opportunities
The TKN Game offers exciting promotional features that combine virtual gameplay with real-world rewards:
Real-World Redemption
Players can collect special in-game items that can be redeemed for real Tao Kae Noi seaweed packages available at 7-11 stores. This feature has been highly successful, with over 8,000 seaweed packages redeemed in less than two months.
Virtual to Real Connection
Players can purchase special in-game items using Robux or by buying Tao Kae Noi seaweed packages, which include redemption codes for virtual goods. This integration creates a seamless bridge between the virtual game and real-world products, encouraging engagement and brand interaction.